BIO-Tiffany Krumins is the CEO, Co-founder and inventor of the AVA the Elephant®brand.  AVA the Elephant® is a talking children’s medicine dispenser that takes the fear and anxiety out of administering medicine to children 3 months  and older.

Tiffany’s passion for helping sick children has been evident through her years of experience working with kids, including children with special needs and childhood cancer patients.  It was that same passion which brought Ava the Elephant ® to life!   She realized no product on the market resolved the common problem of giving children medicine, minus the tears.  So she took matters into her own hands and created the first Ava from sponges, fabric and a store bought medicine dropper.

After her life changing experience on ABC’s “Shark Tank” she went home and spent months perfecting AVA to make sure she was as safe as she was helpful.  She found that it was not necessarily children’s dislike for medicine that made it so difficult. After all, they can flavor it to taste like bubblegum these days!  The process was the scary part.  Realizing this, her first goal was to hide the medicine dropper completely! Her second was to make the child smile or laugh, hence the sweet voice! And last, but not least, she wanted their new little friend to praise them for a job well done!   In a twist of fate, Tiffany was diagnosed with cancer three months after the show (at the age of 28) which made her passion to help sick children even stronger!

Shark Tank Season 1 Success Story


Tiffany was considered one of the Top 50 Mompreneurs of 2011 by!   She was a panelist at Tory Johnson’s Spark and Hustle event as well as a panelist at Mom’s in Business Unite. With mentions on, and many others, she has been coined the “Modern Day Mary Poppins”. AVA the Elephant ®received the Certified Miracle Award in 2011! AVA the Elephant®is available in more than 10,000 retail stores in the U.S.A., including CVS Pharmacy, Kroger, Safeway,,,, and and many more.

AVA the Elephant®is also sold in multiple languages and internationally in Canada, Mexico, Australia, Europe and parts of Asia. For more information, go to

What’s New?

Ava-Thermometer The AVA the Elephant thermometer sticker, with its liquid crystal technology, allows you to accurately monitor your child’s temperature for 24 hours without having to poke & prod and wake them up. I am thrilled to offer parents & caregivers a non-invasive, kid friendly way to read a child’s temperature!

I made sure the stickers were Latex-FREE, hypoallergenic, and could be easily placed on the child’s forehead. I kept the design simple and fun, and made sure the child’s temperature was easy to read.

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